Terms of Service

1. Parties and agreement

These Terms of Service ("Agreement") are entered into between Milla & Vida, a trading name of K.I.N.D Technologies Ltd, registered in England and Wales (company number 17260532), registered office 33 Townsend Road, Stratford-upon-Avon, CV37 7DE, United Kingdom ("we", "us", "our"), and the individual or entity that creates an account or signs an Order Form ("Client", "you", "your").

By using your account, purchasing a programme, or using any service, you agree to be bound by this Agreement in full. If you are entering this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

By signing the Order Form, you confirm that you have read, understood and agree to these Terms of Service, our Privacy Policy, and any service-specific terms referenced in your Order Form. No separate signature of these documents is required.

2. Services

The Managed Programme (powered by Vida, the engine)

A managed outbound programme priced on qualified meetings. You choose a target number of qualified meetings and give us your Ideal Customer Profile. Following your payment, our team sources and qualifies the audience, prepares the outreach sequence and the sending identity, and presents the complete programme to you in Milla. You approve that programme as presented. Following your approval and your instruction to go live, we run the outreach and follow-up on your behalf — email only, with no phone or voice outreach and no paid advertising or media spend, triage replies with human oversight, and book qualified meetings into your calendar.

Additional services

We may offer additional products from time to time. These are subject to separate order forms and pricing at the time of activation. We reserve the right to modify, update or discontinue any service with 30 days’ written notice to active clients.

3. Onboarding

Service begins with a walkthrough. You can create a free account yourself. There is no free trial of the paid programme. Before you purchase, we provide a Free Proof on your own market at no cost and no obligation. Reviewing is always free: you are never charged for looking at Free Proof, at the prepared programme, or at any prospect within it. Your first purchase is the payment for your programme, made in full; preparation begins once it lands.

4. Programme pricing and payment

Programme pricing

We operate on a programme model, in US dollars. A programme is priced on the number of qualified meetings you choose. The price per qualified meeting is set by the size of your company: $99 for Founders (1–50 employees), $199 for Growth (51–200 employees) and $299 for Enterprise (more than 200 employees). You tell us the size of your company when you sign up, and your price is set from it. We check it against company records; if they show your company is larger, our team confirms your band before you pay. There is no volume discount. Your programme price is the number of meetings multiplied by the applicable rate, and is shown to you in full before you commit. There is no subscription, no retainer and no per-seat licence, and this is not a wallet top-up model: you do not pre-load a balance and draw it down. The one credit we hold for you is for qualified meetings we did not deliver (see section 5).

Getting started

Your programme is paid in one payment, in full, when you accept it. It authorises us to source the audience, qualify it, and prepare the outreach sequence and your sending identity up to the programme’s recommended volume. Preparation begins once it lands.

No second payment

There is no second payment. No outreach is sent until you have approved the prepared programme and instructed us to go live.

Pausing

You may pause at any point before go-live. The payment is not refunded (see Refunds); if your programme ends having delivered fewer qualified meetings than your target, the shortfall is credited as set out in section 5.

Refunds

The payment is final and is not refundable once preparation has begun — it pays for the sourcing, qualification and preparation work produced for your programme, whether or not you subsequently approve it. The meeting target is a target and not a guarantee. If fewer qualified meetings are delivered than your target, the shortfall is credited to your account as set out in section 5.

Programmes on the earlier terms

A programme you accepted before these terms were updated on 25 September 2026 continues on the terms you bought it on: its per-meeting rate on the earlier published pricing curve; two payments of 50% of your programme price — the first to start, the second after you have approved the prepared programme and before it goes live, never taken if you pause before go-live; and credit for qualified meetings not delivered that does not expire.

Taxes

All prices are exclusive of applicable taxes. You are responsible for any taxes applicable in your jurisdiction.

Suspension for non-payment

If a payment due under your programme is not completed within 7 days of falling due, we reserve the right to suspend outreach services. Account data is retained for 90 days following suspension.

5. What constitutes a qualified prospect and a qualified meeting

A qualified meeting is a meeting that meets all seven of the following conditions:

1. The prospect falls within your approved ICP and targeting criteria.
2. The individual meets the agreed role, seniority or buying-influence criteria.
3. The prospect has positively agreed to a meeting with you.
4. The meeting has been scheduled for an agreed date and time.
5. The prospect has demonstrated genuine relevance to your stated offer, problem or service area.
6. The prospect is not an existing customer, active opportunity or excluded account, where that information has been made available to us.
7. We can evidence the prospect’s acceptance of the meeting.

A reply on its own is not a qualified meeting. A qualified meeting counts toward your programme target when all seven conditions are satisfied and the meeting is booked.

A qualified prospect is a net-new contact matching your Ideal Customer Profile, with a verified, contactable email address, with opt-out and consent screening applied, and not already present in your connected CRM. Qualified prospects form the audience of the programme presented to you for approval.

A programme is paid for in the one payment described above, regardless of subsequent engagement. If prospects in your programme do not respond, reply negatively, or do not convert to a meeting, the programme price is not adjusted retrospectively; a shortfall of qualified meetings against your target is credited as set out below.

We make no guarantee regarding conversion rates, the number of meetings booked or sales outcomes. A shortfall against your target is credited as set out below. Results vary based on ICP quality, industry, geography and market conditions.

Credit for meetings not delivered

If we deliver fewer qualified meetings than your programme target, each qualified meeting not delivered is credited to your account at the per-meeting rate you paid. This credit is given once per client and expires 90 days after it is credited. It is applied against the payment for your next programme, and is not paid out in cash. Credit owed on a programme on the earlier terms (section 4) does not expire.

No-shows and cancellations

A properly qualified meeting is not credited back because the prospect later fails to attend. Instead:

• The prospect does not attend: we will make reasonable efforts to reschedule the meeting once, at no additional charge.
• The prospect cancels: we will make reasonable efforts to reschedule the meeting once, at no additional charge.
• You cancel or do not attend: the meeting counts as delivered toward your target.
• The meeting is successfully rescheduled: it counts once toward your target, not twice.
• The prospect cannot be recovered after reasonable rescheduling attempts: we may, at our discretion or under your agreed plan, provide a replacement meeting. No cash refund is given.

Challenging a meeting

Any challenge to whether a meeting was qualified must be raised with us within 3 business days of the meeting being booked into your calendar, and must identify which of the seven conditions above was not met.

A meeting does not become unqualified afterwards because:

• the prospect does not progress;
• the prospect changes their mind;
• the sales call goes badly;
• you discover there is no immediate budget;
• the opportunity is smaller than expected; or
• the prospect does not ultimately purchase.

Qualification is judged against the information available at the point the meeting was booked, not against the eventual sales outcome.

Who is responsible for what

We are responsible for finding the right person, generating genuine interest, qualifying them against the agreed criteria and securing the meeting.

You are responsible for attending, conducting the sales conversation, discovery, proposal, negotiation and closing the business.

We are paid for the outcome we control, and are not held financially responsible for the part of the sales process we do not control.

6. Cancellation

There is no subscription to cancel — we have no recurring billing. You may stop using the service and close your account at any time from the Billing page or by emailing hello@get-kind.com. You buy one programme at a time and decide whether to buy another; there is no obligation to continue. No cash refund is issued. Credit for qualified meetings not delivered remains on your account until it expires as set out in section 5, and is applied against the payment for your next programme. Your account data is retained for 90 days following closure.

7. Client obligations

By using the service, you agree to:

• Provide accurate ICP information and a legitimate business email sending domain
• Ensure that your intended outreach targets are B2B contacts and that your use of the service complies with all applicable laws in your jurisdiction
• Not use the service to send spam, harass individuals, or contact persons on legally mandated do-not-contact lists
• Not use the service for any unlawful purpose including but not limited to fraud, phishing or impersonation
• Keep your account credentials secure and notify us immediately of any unauthorised access
• Not resell, sublicense or white-label the service without written permission

We reserve the right to suspend or terminate accounts that breach these obligations without notice and without refund.

8. Data, privacy and compliance

Data we process

We process personal data of your prospects (name, email, job title, company) sourced from Apollo.io, a licensed B2B data provider. This data is used solely to run outreach programmes on your behalf.

Consent and opt-out

Every outreach email includes an unsubscribe link. Any prospect who clicks the unsubscribe link, or replies requesting removal, is added to a permanent opt-out blocklist. Opted-out contacts are not contacted again.

POPIA (South Africa)

The outreach sequence model constitutes a legitimate interest basis for initial contact. Opt-outs are honoured immediately and permanently.

GDPR (European Union and UK)

For clients targeting EU or UK-based prospects, outreach is conducted on a legitimate interest basis under GDPR Article 6(1)(f). Opt-outs are treated as withdrawal of consent and actioned immediately.

CAN-SPAM (United States)

All emails include a physical address, clear identification of the sender, and a functioning opt-out mechanism in compliance with the CAN-SPAM Act.

Data retention

Prospect data is retained while your account is active and for 90 days following account closure. You may request deletion of your account data at any time by contacting privacy@get-kind.com.

Sub-processors

We use the following sub-processors: Apollo.io (lead data), Supabase (database — Dublin, eu-west-1), Resend (service emails and replies), Google Workspace (sending mailboxes), Anthropic (AI email writing), Stripe (payment processing) and Railway (application hosting). The current sub-processor list is also maintained in our Data Processing Agreement.

9. Intellectual property

We retain all intellectual property rights in the platform, software, AI models and all associated technology. Nothing in this Agreement grants you any ownership rights in the platform.

You retain ownership of your ICP data, business information and any content you provide. You grant us a limited licence to use this information solely to provide the services described in this Agreement.

Email copy generated on your behalf, once delivered, is yours to use in your sales process.

10. Liability and warranties

No guarantee of results

We do not guarantee that a prospect will attend, that a prospect will purchase, that a prospect has an approved budget, or that an opportunity will progress; the value of any resulting opportunity; the performance of your salespeople; or any particular conversion or revenue outcome. We do not guarantee a specific number of qualified prospects or qualified meetings; a shortfall against your target is credited as set out in section 5. Results vary based on ICP quality, industry, geography and market conditions.

Service availability

We aim for 99% uptime but do not guarantee uninterrupted service. Planned maintenance will be communicated in advance where possible.

Disclaimer of warranties

The platform is provided "as is" without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Limitation of liability

Our total aggregate liability to you for any claim arising under or in connection with this Agreement shall not exceed the total amount you paid to us in the three (3) months immediately preceding the event giving rise to the claim.

We shall not be liable for any indirect, incidental, special, consequential or punitive damages, including but not limited to loss of profits, loss of data or loss of business opportunity, even if advised of the possibility of such damages.

11. Termination

Either party may terminate this Agreement at any time. We may terminate immediately and without notice if you breach any material term of this Agreement, use the platform for unlawful purposes, or attempt to reverse-engineer, scrape or misuse the platform.

Upon termination, your access is suspended immediately. Account data is retained for 90 days and then permanently deleted. No refund is made, and account credit is forfeited, on termination for breach.

12. Governing law

This Agreement is governed by and construed in accordance with the laws of England and Wales. Any disputes arising under this Agreement shall be subject to the exclusive jurisdiction of the courts of England and Wales.

US clients — arbitration option

Clients whose principal place of business is in the United States may elect, at their sole option, to resolve any dispute arising under this Agreement through binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, rather than through the courts of England and Wales. To elect arbitration, the US client must notify us in writing within 30 days of the dispute arising. Arbitration shall be conducted in English, virtually or at a mutually agreed location. The arbitrator’s decision shall be final and binding on both parties. Nothing in this clause prevents either party seeking urgent injunctive relief from any court of competent jurisdiction.

If any provision of this Agreement is found to be unenforceable, the remaining provisions shall continue in full force and effect. We reserve the right to update these Terms of Service at any time. Updated terms will be posted with the effective date. Continued use following notification of updated terms constitutes acceptance.

13. Contact

For any questions regarding these terms, data requests or legal notices:

K.I.N.D Technologies Ltd, registered in England and Wales (company number 17260532), registered office 33 Townsend Road, Stratford-upon-Avon, CV37 7DE, United Kingdom
hello@get-kind.com