K.I.N.D started with a simple frustration — great salespeople buried under data noise, chasing leads that were never going to close. So we built FIGSY, the engine that finds, writes, follows up and books — and wrapped it in a managed service we trade as Milla & Vida: our team runs your outbound, you just approve.
Before building K.I.N.D, our founder was an Account Executive. The job description said “close deals.” The reality was spending more time building prospect lists than actually selling — scrubbing spreadsheets, cold-calling directories, chasing leads that had nothing to do with what the company actually sold.
The problem wasn’t effort. The problem was signal. Pipeline quality was buried under volume. The whole model assumed that if you spray enough emails, something sticks. It does — but at a cost. Wasted hours. Burned relationships. Reps demoralised before they pick up the phone.
So the question became: what if the filtering happened before the outreach? What if every lead you spoke to was already a qualified fit — right industry, right title, right company size, right moment?
That question became a tool. The tool became K.I.N.D.
We didn’t build K.I.N.D to replace salespeople. The conversation, the relationship, the close — that’s irreplaceable. We built K.I.N.D to give reps their time back — to do the one thing AI still can’t: show up, listen, and earn trust.
“I built K.I.N.D because I was tired of spending half my week hunting leads instead of closing them. The best salespeople spend less than half their time actually selling — the rest is admin, prospecting and follow-up, work an AI can do faster and cheaper. FIGSY is the AI sales rep I wish I’d had from day one. This is the teammate you deserve.”
Every word is intentional.
K.I.N.D is the registered company. Milla & Vida is the name we trade under — the managed lead service where our team runs your outbound end to end and all you ever do is approve. Four parts do the work:
The engine under the whole service. Sources, scores, writes, follows up and books. Our team drives it — you never touch it.
Where every sourced lead lands, masked. You tap 👍 approve or ✕ pass, and see every meeting and report in one place.
The people who run your pipeline. On your approval, we handle the outreach, follow-ups, reply triage and booking the meeting.
A private per-client brain that learns from your results only — never shared with another client. Every approval sharpens your outreach.
Not “we used our platform” in theory. FIGSY ran outreach to our own ICP, scored the replies, followed up automatically, and booked the calls. The same engine you get from day one.
Every campaign we run for you is built on the same stack we use every day to grow K.I.N.D.
The principles behind every product decision we make.
One perfectly matched lead is worth more than a hundred cold contacts. We optimise for fit, not volume — and we charge accordingly. No approval, no charge.
AI handles the pipeline. People handle the relationship. K.I.N.D is built to amplify your sales team, not replace them — a rep who finally has time to sell.
GDPR, POPIA, and CAN-SPAM compliance is built into the product — not bolted on. Every lead goes through consent workflows. Opt-outs are respected globally and immediately.
We started where the gap was biggest and built to run anywhere — with the US and Africa as our first target markets, with Europe next.
Give every ambitious business the outbound team it deserves — not just the ones who can afford a ten-person sales floor.