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FIGSY — the engine under Milla&Vida

Meet FIGSY.
The engine under the service.

FIGSY is the machine that powers Milla&Vida. It sources your ideal customers, scores every one, writes each email in your voice, follows up without being told, and books the meeting straight into your calendar. You never operate it — our team drives it for you, and you just approve the leads.

Email outreach — Live 💼 LinkedIn outreach Coming soon

Built on Claude and tuned to your business, your ICP, and every lead you approve — the more you approve, the sharper your outreach gets.

Book a walkthrough →

$4 only when you approve a lead — one flat price, final. Reviewing is free. No subscriptions.

How the engine works

Source. Write. Follow up. Book.

FIGSY runs the full outbound loop under Milla&Vida — from finding your ideal customer to booking the meeting. Our team drives it; you approve the leads it surfaces in your Milla portal.

Step 01

ICP-matched lead sourcing

Searches targeted, verified B2B contacts. Scores every match 0–100 against your Ideal Customer Profile. Only decision-makers above the threshold get through.

Lead identified ICP Score 94

Sarah Molefe

CFO · Series B SaaS · Cape Town

094 / 100

Step 02

Hyper-personalised outreach

Claude writes a unique email for every lead — role, company context, industry signals. No templates. No spray-and-pray. Every message sounds like a human who did their homework.

To: sarah.molefe@techco.co.za

Re: scaling RevOps without headcount

Hi Sarah, saw your recent Series B announcement — congrats. Given you’re now scaling without adding headcount, I wanted to share how we’re helping CFOs like you…

Step 03

Reply tracking & classification

FIGSY reads and classifies every reply — positive intent, objection, or unsubscribe — and surfaces it for our operator team to action, with the warm ones flagged hot to you. Unsubscribes are suppressed permanently with consent logged.

“This looks interesting — can you send me more info on pricing?”

✓ Positive intent detected Classified · ready to review

Step 04

Booking link in every email

Every email FIGSY sends carries your booking link, so a ready prospect grabs a time that suits them — straight into your calendar. You get the notification. You show up. That’s the only part you ever touch.

📅 New meeting booked

Discovery call — Sarah Molefe

Tuesday, 10 Jun · 10:00–10:30 SAST

Step 05

Built-in campaign guardrails

If a campaign drops below 1% reply rate, FIGSY pauses automatically and alerts our team — plus a kill-switch and a 20-sends-a-day cap keep it safe. No wasted credits. Every Monday you get a full outreach digest.

⚠

Campaign paused
SaaS Joburg — reply rate dropped to 0.6%. Credits preserved. Tap to review.

Already sitting on leads?

The list you gave up on is still worth money.

Every business has them — the exported CRM, the event scans, the enquiries nobody followed up, the deals that went quiet. Send us that list and FIGSY goes back through it one contact at a time, in your voice, picking up conversations everyone else forgot about. No new spend on data. Just attention you never had the hours to give.

📥

Send us your list

A CSV from your CRM, old enquiries, a stack of business cards — whatever you've got.

✍️

FIGSY re-opens each one

A genuine, personalised reason to reconnect — not a recycled "just checking in".

📅

The warm ones come back

Replies handled, meetings booked — revenue out of contacts you'd written off.

What the engine replaces

One engine. The whole outbound stack.

FIGSY isn’t a feature. It’s the replacement for the tools, the copywriter, and the SDR — running one reasoning loop under Milla&Vida, around the clock, so you don’t have to build any of it.

FIGSY’s reasoning loop

Source verified contacts → Score against ICP (0–100) → Write a unique email → Send & follow up → Read every reply → Drop a booking link → Learn & start over

Lead sourcing

Targeted, verified contacts searched, filtered, and scored against your ICP automatically.

Cancels: lead databases

Personalised outreach at scale

Every email unique. Every message researched. Sounds human because Claude writes it that way.

Cancels: SDR salary + copywriter

Sequence & follow-up automation

Sequences of up to 7 steps, shaped by our team, run automatically. FIGSY follows up without being told — every time, on schedule.

Cancels: sales-engagement tools

Meeting booking

Every email carries your booking link, so a ready prospect books straight into your calendar. No back-and-forth. No links to send manually.

Cancels: SDR + coordinator

AI Notetaker

Paste a meeting transcript — exported from Zoom, Teams or Google Meet — and FIGSY pulls out the action items, owners and deadlines in seconds. Booked the meeting, now he captures it.

Cancels: Manual note-taking + follow-up admin

FIGSY Memory

FIGSY Memory learns what works across your campaigns — yours only, never another client’s — — so each new campaign starts smarter than the last.

Cancels: Growth consultant retainer

Campaign Intelligence

Auto-pauses campaigns below 1% reply rate. Sends you a Monday digest. No babysitting required.

Cancels: Manual campaign monitoring

Coming soon

LinkedIn outreach

FIGSY sends personalised connection requests and LinkedIn messages to the same ICP-matched leads — same voice, same context, same intelligence. Email + LinkedIn running in parallel means more touchpoints, higher reply rates, and no extra work from you.

Cancels: Manual LinkedIn prospecting + Sales Navigator

See the engine at work

Inside FIGSY’s lead desk.

Every lead sourced, scored 0–100, written to, and worked to a booked meeting — this is the desk our team runs for you. You just see the results in Milla.

FIGSY

The Engine

Scoring live

Name	Stage	Last touch	Score
SM Sarah Mensah Paystack · Lagos	• Booked	2m ago	94
DO David Okonkwo Flutterwave · Lagos	• Replied	14m ago	91
TN Thabo Nkosi Takealot · Cape Town	• Replied	38m ago	88
AD Amara Diallo Andela · Nairobi	• Sequenced	1h ago	86
ZD Zanele Dube Jumia Group · Lagos	• Sequenced	2h ago	83
KO Kwame Osei M-KOPA · Accra	• Sequenced	3h ago	79

Demo: FIGSY scoring a sample batch overnight · 5 booked meetings while you slept

Illustrative demo (sample data) — FIGSY scores, writes and shares booking links while you sleep.

Who this is for

Built for teams who need pipeline, not process.

Milla&Vida works hardest for the people who don’t have time to manage outbound — but can’t afford to ignore it.

For Founders

You’re selling and building simultaneously.

No SDR budget yet — we’re your whole outbound team
Pipeline runs in the background while you build
Live as soon as your ICP is set and your inbox is warmed
You set the ICP and approve the leads; we run the engine

For Sales Directors

You need pipeline without headcount risk.

Scale outbound without scaling the team
The engine never calls in sick or misses a follow-up
Full campaign reporting every Monday
Runs alongside your existing reps, not instead of them

For SDR Managers

You want AI-augmented teams, not AI-replaced teams.

The engine handles volume so your SDRs handle quality
Warm leads passed to reps at the right moment
Campaign reporting feeds back into team strategy
ICP refinement built in — every approval sharpens the next batch

Common questions

Everything you’d ask a sales rep.

Our team handles setup: we define your ICP with you, warm up the sending inbox, and launch your first sequence on the engine. From there FIGSY sources and works the leads, and they land masked in your Milla portal for you to approve or pass.

Completely. You define your ICP — industry, geography, company size, job title, tech stack, funding stage — and FIGSY only sources leads that score above your threshold. You can also exclude specific companies or domains. Think of it as a filter you set once, and the engine runs through it continuously — and nothing is pursued until you approve it in Milla.

FIGSY handles it instantly. Negative replies are acknowledged and the contact is suppressed permanently — no further outreach, ever. Unsubscribe requests are logged with timestamp, channel, and consent record in line with POPIA and GDPR requirements. You never have to manage suppression lists manually.

Yes. K.I.N.D is built from the ground up with GDPR & POPIA compliance as a core requirement. All consent signals are logged, unsubscribe requests are honoured immediately, and your data never leaves the platform for third-party training. We hold a GDPR & POPIA compliance record for every campaign run.

A lead database gives you contacts. Milla&Vida gives you pipeline. A database finds the names — you still need to write the emails, run sequences, track replies, share a booking link, and manage the campaign. Our team, driving FIGSY, does all of that for you — you just approve the leads. It replaces a lead database, a sales-engagement tool, a copywriter, and an SDR in one managed service — at a fraction of the combined cost.

Meet FIGSY.The engine under the service.