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Milla
Milla — The Brain

This is Milla.

Your AI business intelligence layer. Milla connects to your CRM, your email, and your existing tools — then reads across every campaign, every agent conversation, and every market signal to surface exactly what's working and what to do next. No dashboards. No reports. Just answers — and she gets smarter every single day.

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24/7
Always reading your pipeline
100%
Trained on your business
Mon
Digest in your inbox every week
How Milla works
Always reading. Always thinking.

Milla tracks what’s working across every campaign, every ICP, every industry signal — and surfaces the intelligence you need to make better decisions, faster.

Step 01

Connect your stack

Milla connects to your CRM, email, calendar, and existing tools — plus every K.I.N.D agent running on your account. She builds a live model of your entire revenue operation that gets sharper with every signal she reads.

Connected sources
CRM✓ HubSpot synced
Email✓ Gmail connected
FIGSY✓ Live campaign feed
Vida✓ Visitor intent feed
Status✓ Full stack connected
Step 02

Read campaign signals

Milla monitors every outreach campaign running through K.I.N.D. Reply rates, ICP performance, objection patterns — she reads it all in real time.

This week’s campaigns
FinTech Cape Town5.2%
SaaS Johannesburg0.7%
Retail Durban1.8%
Step 03

Surface actionable intelligence

Milla doesn’t just show you data — she tells you what to do. Pause this campaign. Double down on this ICP. Try this message angle. Specific, reasoned recommendations.

💡 Milla recommends
Double your FinTech Cape Town credits. Pause SaaS Joburg and reallocate. New ICP angle: CFOs at 50–200 person companies post-Series A.
Step 04

Recommend & refine

Milla doesn’t just report. She tells you exactly what to change and why. Every week, every campaign. Your strategy gets sharper with every cycle.

Which campaign is performing best this week?
Your FinTech Cape Town campaign is at 5.2% — 4x your average. SaaS Joburg is at 0.7%. I’d pause it and reallocate those credits.
Ask Milla anything about your business
Which campaign is performing best this week?
Your FinTech Cape Town campaign has a 5.2% reply rate — 4x your average. Your SaaS Johannesburg campaign is at 0.7%. I’d pause it and reallocate those credits to FinTech. Want me to draft a new ICP for Joburg instead?
The connected intelligence loop
One platform. Four agents. Always learning.

Milla isn't a standalone chatbot. She's the intelligence layer that connects every part of your revenue operation — your tools, your team, and your other K.I.N.D agents — into a single system that compounds over time.

🔗

Connects to your tools

HubSpot, Salesforce, Gmail, Outlook, Google Calendar — Milla pulls context from every system you already use, so she can answer questions about your actual business, not just your K.I.N.D campaigns.

HubSpot Salesforce Gmail Outlook Calendar
🔄

Feeds back to FIGSY

FIGSY runs outreach and sends every reply, objection, and signal to Milla. Milla analyses the patterns and feeds refined ICP intelligence back to FIGSY — so every campaign is smarter than the last.

FIGSY → "FinTech Cape Town: 23 replies, 8 objections about pricing"
Milla → "Adjust ICP to Series A FinTechs. Reframe on ROI, not cost."
FIGSY → Next campaign brief updated automatically.
📈

Always learning

Every campaign, every reply, every visitor conversation from Vida feeds Milla's model. She doesn't reset between campaigns — she compounds. Month three is smarter than month one. Month six is smarter than month three.

Month 1: baseline signals
Month 3: ICP accuracy +34%
Month 6: reply rate 3x industry avg
What Milla replaces
Intelligence without the overhead.

Milla replaces the time, tools, and people you’d otherwise need to make sense of your pipeline.

Campaign performance tracking

Milla monitors reply rates, open rates, and ICP scoring accuracy across every campaign — automatically.

Cancels: manual reporting & analysts

Business Q&A

Ask Milla anything about your pipeline, your clients, or your market. She answers using everything she knows about your business.

Cancels: Business intelligence tools

ICP refinement

Milla tracks which ICPs convert and which don’t. She recommends refinements so FIGSY’s sourcing gets sharper every campaign.

Cancels: Growth consultant

Weekly outreach digest

Every Monday, Milla sends you a plain-English summary of what happened last week and what to prioritise this week.

Cancels: Agency weekly reports
See Milla at work

Your numbers, read for you.

Milla reads what’s converting across your stack and tells you exactly what to do next — in plain language.

M
Milla
The Brain · Business Intelligence
This week ▾
Reply rate
24%
▲ 6 pts vs last week
Contacted
312
▲ 48 this week
Meetings booked
18
▲ 5 vs last week
Replies by day
RepliesContacted
9
Mon
13
Tue
7
Wed
21
Thu
15
Fri
11
Sat
6
Sun

Ask Milla anything — she answers from your real data.

Who this is for
For teams tired of guessing.

Milla is for the people who know their campaigns need to be smarter — but don’t have time to build a reporting layer to figure out why.

For Founders

You’re too close to the business to see what’s working.

  • Milla tells you which campaigns to double down on
  • Monday digest in plain English, not spreadsheets
  • Ask Milla anything — she knows your business
  • No BI tools to configure, no dashboards to build
For Sales Directors

You need data to manage the team, not manage the data.

  • Campaign-level intel across the whole team
  • ICP performance ranked and reasoned
  • Milla flags underperforming campaigns before they waste budget
  • Specific recommendations, not just dashboards
For RevOps

You build the systems. Milla runs the analysis.

  • Real-time visibility into every outbound motion
  • ICP refinement data flows directly into FIGSY campaigns
  • Replaces fragmented reporting across spreadsheets and disconnected tools
  • Audit trail for every recommendation Milla makes
Common questions
Everything you’d ask a head of intelligence.
Yes. Milla connects natively to FIGSY and Vida — every campaign signal, reply, and visitor conversation flows into her model automatically. For your existing stack, Milla integrates with HubSpot, Salesforce, Gmail, Outlook, and Google Calendar. She’s most powerful when she can see your full revenue operation — outbound signals from FIGSY, inbound intent from Vida, and deal data from your CRM — all in one intelligence layer.
During onboarding you complete a business profile — your industry, target market, products, pricing, and goals. From there, Milla continuously updates her understanding based on which ICPs reply, which campaigns convert, and what you tell her through the Q&A interface. The more campaigns run, the sharper Milla gets.
Anything about your pipeline, campaigns, or market. “Which ICP is converting best?” “Why is this campaign underperforming?” “What should I prioritise this week?” “Which verticals should we enter next?” Milla answers in plain English using the data she has about your business.
Continuously. Campaign signals update in real time as replies come in. ICP performance models update daily. You also get a structured Monday digest every week that summarises the previous week and sets priorities for the next. You can query Milla any time between those digests.
No. A dashboard shows you numbers. Milla tells you what those numbers mean and what to do about them. She surfaces specific, reasoned recommendations — not just data — and she answers questions in real time. The goal is zero time spent interpreting reports, and full confidence in every decision you make about your pipeline.
FIGSY opens. Milla reads the signals.
Vida converts. Denise closes.

Four agents. One platform. Unlimited pipeline.

FIGSY
The Opener
Finds leads, writes outreach, books meetings autonomously.
Milla
The Brain
Reads campaign signals and tells you exactly what to do next.
Vida
The Connector
Qualifies every inbound lead on web and WhatsApp, 24/7.
Denise
The Closer
Confirms meetings, drafts proposals, and closes warm leads.
Rather talk it through first?

Every KIND customer has a real human available — not a ticket queue. Book a free 15-minute call before you commit to anything.

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Ready to meet Milla?

14-day free trial. No card required. Intelligence from day one.

Included with every FIGSY Scale plan.

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